Commenting

Turn comments into Community

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Trusted by top publishers, brands, and agencies

Increase Engagement

Drive return visits while gathering valuable first-party data and monetization opportunities. Insticator’s Commenting, Article Sentiment, and Trending Now products provide actionable user insights in a brand- and community-safe environment. Keep users engaged longer and create a vibrant, interactive experience on your site.

01
Seamless Cross-Screen Integration
Our clean, user-friendly interface is designed to deliver a consistent, premium experience across screens of all shapes and sizes.
02
AI + Human Moderation
Would you trust a bot to weed out the bots and bad apples? Our experienced team of human moderators provides around-the-clock service, helping Publishers create and maintain a positive, 100% brand safe user experience.
03
Reputation Points
Encourage positive user interaction and increased engagement with Reputation Points.
04
Customizable Configuration
Our powerful, industry-leading technology ensures a stable, engaging experience no matter what settings you choose.
05
Generate More Revenue
With our ad-supported model, Publishers can generate unique incremental revenue from a historically under-monetized area on their sites through easy-to-implement video and display ads.

Key Metrics

84%
Increase In Average
Monthly Comments
12 Min
Increase In Time
On Page (per user)
200%
Increase In Monthly
Unique Users (1st month)

Commenting Add-ons

 


Article Sentiment

Allow your users to express their feelings on content they’ve read by responding with a emoticon like thumbs up.

  • Promote additional engagement with your article content.
  • Match your site theme with customizable emojis.
  • Better understand your readers emotional responses to specific content via detailed analytics.

Trending Now

Highlight the hottest articles on your site to keep readers engaged and spending additional time on site.

  • Extend readers time on site and engagement significantly.
  • Customize the viewing format to match your site theme.
  • Gain insights into which articles are performing the best by comments, views, and reactions.

Site Engagement Calculator

Calculate how much increase in engagement you can get with Insticator Commenting.

“Collaborating with Insticator has been a positive experience for Aditude. The Insticator team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and the Insticator team has been nothing short of exceptional, and their dedication to our success is truly commendable.”

Jared Siegal

CEO of Aditude

“Insticator are a genuine pleasure to deal with, they are professional and friendly and they really know what they're talking about. They are also very proactive in finding ways to maximize revenue generated by site visitors beyond standard ad placement. Even the smallest of questions are dealt with professionally and lightning fast. I highly recommend them to anyone looking for a complete ad management solution.”

Katie Deverill

Operations Manager, Company Check

“The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. They increase our incomes without sacrificing other inventory partners.”

Lucero Garcia Ruiz

Head of Publishing, Proceso

“Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible.”

John Gaudelli

Affiliate Manager, Shmoop

“Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget.”

Tim Turner

Program Manager, Blox Digital

“Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners.”

Lon Hatch

Manager, Programmatic Yield, KSL

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